Islamabad: According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, 64% Pakistanis know about “mobile money service” such as Easy Paisa.
A nationally representative sample of adult men and women, from across the four provinces was asked, “Do you know about “mobile money service” such as Easy Paisa?” According to the results of the survey, 64% Pakistanis know about mobile money services like Easy Paisa while 26% don’t know about such services and 10% did not respond.
The study was released by Gilani Foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 2698 men in rural and urban areas of all four provinces of the country, during July 07 – July 14, 2014. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level.
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