Karachi: Hamdard Laboratories (Waqf) Pakistan for the sake of its consumers’ interest and pleasure has started a two-months campaign on ‘Rooh Afza Neighbourhood Fun’, spreading December 2014 to January 2015, comprising Rooh Afza’s versatile consumption and use e.g. with warm milk, cheese cakes, kulfies, sweet treat and its further uses in various dishes and beverages of lemon and mango juices round the year.
During the campaign for the interest of women and children different programs of quiz competitions, food styling competitions, culinary competitions, puzzle games and outdoor sports engaging children and women would be held and the winners would get prizes of home and kitchen appliances and some few would get a chance to appear in live cooking shows on television.
Speaking on the occasion, Syed Faizullah Jawad, Director Marketing, Hamdard said: “Rooh Afza is now being consumed in a variety of ways all the year round. So Hamdard decided to make the most of this opportunity, to reach out and engage with our consumers, who made Rooh Afza, the brand __ what it is today”. We introduced new recipes of Rooh Afza, which highlight the sweet and even saltish use of Rooh Afza and hope that consumers would look forward to the Rooh Afza team visiting their neighbourhoods and favorite restaurants, he added.