Karachi: On the occasion of the Closing Ceremony of “Pakistan-Switzerland Friendship Exhibition”, the Consul General of Switzerland in Karachi – Mr. Emil Wyss shared with the distinguished guests that the exhibition, which was the first-of-its-kind informative event in Pakistan, has successfully completed its 100 days and nights activity at Jinnah International Airport (JIAP), Karachi.
The Consulate General of Switzerland in Karachi organized this unique activity at JIAP in collaboration with the Swiss Business Council (SBC) as co-organizer, Pakistan Civil Aviation Authority (CAA) as Venue Partner and with Badar Expo Solutions as Event Manager. Objectives of this exhibition were to celebrate the long, friendly, bilateral relations between the two countries, to promote the positive image of Pakistan, and to ultimately attract more foreign direct investment to the country.
During the exhibition, 02 life-size Swiss cows painted in traditional Pakistani truck art were used as Guest Books for charity. 10 themes (showcasing Pakistani hospitality to Swiss innovations) were presented. 24 Pakistani and Swiss companies proactively participated in this project. Through the Event Manager and in cooperation with the Sponsors, the Consulate General also engaged 09 young and dynamic Students who around-the-clock interacted with the visiting passengers.
The outcomes of this memorable initiative are overwhelming: 53 business-2-business (B2B) leads were generated, 60 lucky winners won exciting prizes during 08 weekly draws, 4,000./- US$ from signatures on Swiss cows were collected as charity; US$ 250./- each were distributed among 16 Pakistani NGOs. 500,000 visitors (including businessmen, politicians, pilgrims, and tourists) witnessed the exhibition.
The Consul General also mentioned that as a result of this effort, Pakistan is back on the priority list of Swiss companies, who will during 2016 take part in several B2B fact-finding missions to and from Pakistan.