ST HELIER, Jersey, Sept. 05, 2016 (GLOBE NEWSWIRE) — Dr. Khater Massaad, CEO of the fast growing Al Forsan Global Industrial Complex (‘Forsan Ceramics’) in the Kingdsom of Saudi Arabia today forecast that from a standing start of production less than two years ago it will be the number three ceramics and porcelain producer in the Kingdom as it ramps up to full production before the beginning of 2017.
Forsan Ceramics, based in the King Abdullah Economic City on the Red Sea coast of the Kingdom of Saudi Arabia, was only set up in 2011, and is the result of a $186m investment with local Saudi partners.
The production facilities comprise of three large scale, state of the art tile and sanitary ware manufacturing factories with annual production capabilities of 12 million sqm ceramic tiles and 8 million sqm porcelain tiles – together enough to cover 4,000 soccer pitches – as well as 1.45 million sanitary ware pieces.
Dr Khater Massaad said about the new forecast for Forsan Ceramics: “Our goal is to meet the strong demand coming from such a dynamic country for our ceramic and porcelain products and when we do we will then be producing at full capacity.
“It also means that, if we are not already, we will soon be the number three producer in the Kingdom which is quite an achievement for a business which only started production less than two years ago.”
The Company is led by a team of highly regarded industry professionals who have worked together in ceramics manufacturing and distribution for the past 20 years. Their experience along with the investment in high-end equipment ensures maximum production efficiency, providing customers with top quality products at an internationally competitive price.
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Notes to editors
Dr Khater Massaad
Dr Khater Massaad, the Chief Executive of Forsan Ceramics, is a Swiss national with a Ph.D. in Geophysics and M.Sc. in Mathematics. His business pedigree includes setting up RAK Ceramics in the early 1990s which over the next 20 years he turned into the world’s largest ceramics producer.
Forsan Ceramics is a brand of the umbrella company Star Industrial Holdings. Al Forsan Global Industrial Complex is based in the King Abdullah Economic City and enjoys a competitive edge over many domestic and international ceramic and porcelain manufacturers. Having been established as recently as 2011, it has been able to invest in the latest machinery and deploy the best techniques and technology in the industry along with the highest quality raw materials.