Pakistani media should prepare itself to effectively cope with challenges

ISLAMABAD: Chairperson National Assembly’s Standing Committee on Information, Broadcasting and National Heritage Ms Marvi Memon on Wednesday said that country was passing through critical phase and the role of media had become very important at this juncture.

She said Pakistani media is entering into a new era and it should know all the prerequisites of this time to effectively cope with the challenges. She said this while speaking at launch of the second edition of, “Report and Recommendations of the Media Commission” appointed by the Supreme Court of Pakistan in 2013 organised by German Foundation Friedrich Ebert Stiftung.

She said government has endorsed 90 to 95 percent recommendation of the report of Media Commission which calls for radical reforms in the media industry. Ministry of Information has also worked on the report but implementation would require effort of all the stakeholders, she added.

Senator Javed Jabbar, Member Media Commission, Mazhar Arif, Executive Director Society for Alternative Media and Research, Philipp Kauppert, Resident Director FES Pakistan and others also spoke on the occasion.

They said social media has gain prominence but it is not a substitute to print media which is far more responsible as compared to social media. Speakers called for improved self-censorship, feedback, ethics and language which is getting weaker while corporate interests are getting importance in some media houses.

Editors, reporters, anchors and members of civil society criticised certain policies regarding media and demanded that PEMRA should be an independent institution. Leading journalists, anchors, editors, representatives of NGOs also participated in the event and raised many interesting questions during the open debate. They lauded the recommendations and asked for implementation.

They said government should immediately implement the recommendations of the report to make media more effective, responsible and according to aspirations of the masses. The organisers thanked all the 166 individuals from 81organizations from both the public and private sectors for benefiting the Commission with their respective views, information and suggestions.

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