ISLAMABAD: PEMRA in a bid to promote latest trends and technologies for growth of private electronic media in Pakistan has approved the relaxation of licensing regime for Mobile TV.
According to a statement issued by Pemra here on Thursday, the Authority views that opening up of private electronic media for new technologies would result in socio-economic uplift of the country.
The Authority has therefore, approved Mobile TV (Content Provision Service) licensing on case to case basis for five years tenure, based on PEMRA study report, by considering Mobile TV (Content Provision Service) as Value Added Service (VAS).
Mobile TV License fee would be Rs. 500,000/-. Scope of Mobile TV licensees would be delivery of PEMRA licensed TV channels and FM radio content. Companies registered with Securities and Exchange Commission of Pakistan (SECP) with minimum paid up capital of Rs. 3.0 million, having prior PTA (CVAS) registration and fulfilling other PEMRA legal formalities / eligibility criteria would be eligible to apply.
PEMRA has decided that half of the gross revenue earned every year through this service shall be allocated for establishment of PEMRA Electronic Media Research and Development fund.
Objectives of this fund would be: Electronic media growth and development, funding research projects relating to electronic media, employment facilitation for electronic media students, internship stipends for electronic media students, organizing electronic media workshops and seminars, facilitating industry for achieving digitalization objectives and provision of loans for deployment of electronic media services in remote and under-developed parts of country.