Islamabad: According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, 35% Pakistanis who have heard or read about “Sindh Festival” say their opinion about Pakistan People’s Party (PPP) improved after watching the advertisement.
A nationally representative sample of adult men and women, from across the four provinces was asked “After watching this advertisement, did your opinion about People’s Party improve, worsen or was there no major change?” Responding to this, 35% said their opinion about the party improved compared to 18% who replied that it worsened. 47% said their opinion remained unchanged.
The study was released by Gilani Foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International.
The recent survey was carried out among a sample of 928 men and women in rural and urban areas of all four provinces of the country, during Feb 03, 2014 – Feb 10, 2014. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level.