KARACHI: Nearly 3 400 people die on the world’s roads every day. Tens of millions of people are injured or disabled every year, according to a WHO report.
Children, pedestrians, cyclists and older people are among the most vulnerable of road users. WHO works with partners – governmental and nongovernmental – around the world to raise the profile of the preventability of road traffic injuries and promote good practices related to helmet and seat-belt wearing, not drinking and driving, not speeding and being visible in traffic.
Worldwide more than 1.2 million people die as a result of a road traffic crash each year, and as many as 50 million are injured. Most of these tragedies can be prevented. Avoiding speeding, drinking and driving and distracted driving, and using motorcycle helmets, seat-belts, and child restraints are key to saving lives. Such actions can be promoted through the development of comprehensive road safety legislation and rigorous enforcement.
To increase public awareness of road safety laws and persuade the public to abide by them, governments complement legislation and enforcement with the broadcasting of mass media campaigns. This library offers a selection of road safety mass media campaigns to encourage and inspire those developing such campaigns.
Road traffic injuries are a major but neglected public health challenge that requires concerted efforts for effective and sustainable prevention. Of all the systems with which people have to deal every day, road traffic systems are the most complex and the most dangerous. Worldwide, an estimated 1.2 million people are killed in road crashes each year and as many as 50 million are injured. Projections indicate that these figures will increase by about 65% over the next 20 years unless there is new commitment to prevention. Nevertheless, the tragedy behind these figures attracts less mass media attention than other, less frequent types of tragedy.
The World report on road traffic injury prevention is the first major report being jointly issued by the World Health Organization (WHO) and the World Bank on this subject. It underscores their concern that unsafe road traffic systems are seriously harming global public health and development. It contends that the level of road traffic injury is unacceptable and that it is largely avoidable.
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