KARACHI: Advertyze Networks (ADN) organized a seminar to engage leading digital advertising and marketing professionals. The seminar titled ‘Digital Evolution – The Future of Advertising’ addressed several key issues pertaining to digital advertising, highlighting the importance of digitization and reaping its benefits.
Well known experts in the field of digital advertising such as Adeel Hashmi, GM & Business Director (South) at Bramerz, Faisal Sheikh, GM & Head of Digital Advertising at Brainchild Communications (Starcom Pakistan), Adil Hussain, heading Digital Media at K-Electric, Hussain Vakharia, Manager Strategy and Digital Media at Convex Interactive & Saad Siddiqui, Founder and CEO of Advertyze Networks spoke at the event and shared their knowledge and experience with the audience, emphasizing the importance of using the digital medium as an effective tool for advertising and marketing activities.
Saad Siddiqui of Advertyze Networks took this opportunity to speak about the future of digital advertising and of futuristic digital ads. He said: “The unique like and share activity of digital ads, offers not only unique opportunities for campaign development but also new perspectives and insights into the minds of the target audience.” He mentioned some of the unique features being introduced by Advertyze Networks to make digital ads interactive. “Advertyze is the first Display Ad Network that has been designed and developed in Pakistan, it is also the only ad network in the world to offer interactive mechanism and social media integration.”
The presentations were followed by a panel discussion on the topic of ‘Advertising in the Digital Age; Challenges & Opportunities’ which was moderated by Sarah Mashhood, GM Marketing & Operations at Tune.TV, esteemed panellists included Imtiaz Noor Mohammad, Head of Offline Marketing, Kaymu Asia; Faisal Sheikh, GM & Head of Digital Advertising at Brainchild Communications; Mohammad Ghouse Uddin Khan, Group Manager Digital of a media group and Saad Siddiqui, CEO Advertyze Networks.
The event was well attended by scores of digital media professionals from all over the nation, including leading advertising/ digital agencies and the corporate sector.