Karachi: On the directive of Commissioner Karachi and Administrator Karachi Metropolitan Corporation (KMC) Shoaib Ahmed Siddiqui in the wake of predictions of heavy rains in the city, KMC carried out campaign against giant, illegal, substandard and damaged billboards during Eid-ul-Fitr holidays.
“More than 250 illegal and substandard hoardings have been removed from Saddar, Gulshan e Iqbal, North Nazimabad and other areas of the city, while thousands of banners and posters of every kind have also been removed that were affecting the beauty of the city,” Spokesperson KMC Basheer Ahmed Sadozai told PPI on Tuesday.
He said the hoardings from Karsaz Road were removed on Tuesday and the campaign against the hoardings would be intensified after Eid holidays.
Administrator KMC has directed Local Taxes Department of KMC to take immediate steps to remove big and weak billboards so that the citizens could be saved from possible life and property loss due to predicted heavy monsoon rains.
Siddiqui said the already existing guidelines for billboards should be implemented. The advertising devices including hoardings and panaflexes should be installed in this manner that neither the traffic flow could be disturbed by it nor accidents could take place.
“Incidents of falling of billboards have taken place in the past, therefore installation of such billboards will not be allowed which would be against rules or substandard. Meanwhile, it is also the responsibility of advertising companies that they cooperate with KMC,” he said.
The commissioner has directed the relevant department and companies to recheck their hoardings viewing monsoon rains and take down dangerous hoardings otherwise advertisers would be held responsible for any loss.