WWF celebrates symbolic environmental event Earth Hour

KARACHI: World Wide Fund for Nature-Pakistan (WWF-Pakistan) celebrated its largest symbolic environmental event Earth Hour 2014 in Karachi, Lahore, Quetta, Peshawar, Faisalabad, Multan, Sheikhupura and Islamabad.

It celebrated the event at National Assembly, attended by Parliamentarians, Senators, Member National Assembly and other government officials.

Pakistan joined 7000 cities and more than 170 countries across the world by celebrating Earth Hour in various cities across Pakistan with several simultaneous events happening in Karachi, Lahore, Quetta, Peshawar, Faisalabad, Multan, Sheikhupura and other cities to pledge to conserve Pakistan’s environment and natural treasures.

Earth Hour Celebrity Ambassadors were present on the occasion to spread the message of energy conservation among the people. Actor, Producer, and singer Mishi Khan was present at the occasion.

Mishi Khan, one of the most enthusiastic ambassadors stated “If industries prosper, a country prospers. So every individual and corporation needs to take responsibility every day to save the planet. A small action like switching the fan off can have an impact on electricity bills thus, saving natural resources. This step can take us towards a brighter future.

Senior Director Programmes, WWF-Pakistan, Dr Ghulam Akbar, has also lent his unreserved support to Earth Hour 2014. He commented, “Earth Hour in Pakistan has become a motivation for our youth to recognize their contribution to the green movement. We have students in schools, colleges and universities who translate the message of Earth Hour into their daily lives by not wasting electricity and water, by not littering, by planting trees, by refusing to use plastic bags. It’s these small but critical choices in our daily lives that can mean a world of difference for our environment.

Unlike other countries with surplus energy sources, Pakistan is struggling with an energy shortfall that causes power outages regularly in many cities. For this very reason, WWF – Pakistan promotes celebrating the spirit of Earth Hour which goes beyond just turning off lights for one hour. It is focused on engaging people in conserving energy resources that we do have and lobbying with policy makers to find alternative and clean energy solutions.

WWF-Pakistan’s corporate partners for Earth Hour campaign for 2014 mainly include Qarshi Industries, Lucky Cement, Pebbles Private Ltd and PEL. Earth Hour is a global movement for conservation of natural resources and energy that started off in Sydney, Australia in 2007 and has taken the world by storm.

Traditionally celebrated in the month of March, more than 156 countries of the world have now joined in to take concrete steps to symbolize the success of the movement. WWF – Pakistan has taken environmental education as its mode of taking the message of Earth Hour “beyond the hour”.

About WWF-Pakistan: World Wide Fund for Nature-Pakistan was formed in 1970 to address the growing environmental and conservation issues in Pakistan hat not only affected the flora and fauna, but were also affecting the human population. WWF-Pakistan is a non-profit organisation, working to preserve, conserve and save our environment and natural resources. Today, WWF-Pakistan works through 32 offices with a team of approximately 340 dedicated staff members. With its head office in Lahore, regional offices in Karachi, Islamabad, Peshawar, Gilgit, Muzaffarabad and Quetta, it has project offices wherever there is need and the potential to make a difference.

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