QUETTA: Rutgers WPF, Pakistan held a media sensitization workshop with senior journalists in a local hotel. The journalists were introduced to the “Green Ribbon Campaign” which focuses on transforming rigid perception among men as fathers and their role in respective household. Women are responsible for overall nurturing of children.
This initiative has been carried out for the promotion of responsive and care giving role of fathers for prevention of child marriages and domestic violence. Create an enabling environment where women and children can access their basic human rights. Responsible and supportive fathers are the focal point of this campaign and will be engaged to advocate for providing a non-violent environment to children at home to transform their behaviour towards strengthening gender equality and empowering women. Most importantly, this campaign will effectively contribute to strengthen the advocacy efforts for required legislative reforms on domestic violence and child marriages.
The participants at the session lauded the initiative and responsibility of media groups to highlight such issues needed to be ensured. They were of the view that heads and decision makers of media groups needed to be sensitized on social issues and through that media’s role as a catalyst for positive social change can be realized. The participants also highlighted the role of Civil Society Organizations in providing relevant information to journalists and feedback when needed.
In the patriarchal structure of Pakistan, it is paramount to engage fathers at the community level. The maternal mortality ratio in Balochistan is 785/100,000 which is one of the highest in Pakistan. Furthermore, the national average of maternal mortality ratio in Pakistan is 314/100,000 maternal deaths.
For the campaign, local CSOs and community leaders will be sensitized on the concept of responsible fatherhood through varied awareness raising activities.
Father’s Day is a celebration honouring fathers and appreciating fatherhood, paternal bonds, and their influence in society. The day is observed in Pakistan on 16th of every June to pay tribute to overwhelming role of fathers in their families.
Rutgers WPF has launched a yearlong campaign titled “Greening Pakistan-Promoting Responsible Fatherhood” had been launched across Pakistan to promote active fatherhood and responsibility for the care and upbringing of children.