SHENZHEN, China, Oct. 6, 2015 / PRNewswire — The 2015 FIBA Asia Men’s Basketball Championship, held in Changsha, Hunan province, China, concluded on October 3rd, with China team beating the Philippines by 78-67 in the finals. The final match is the qualifying event for participation in the 2016 Rio Olympic Games. The Asian Championship victory was China men’s basketball team’s 16th title during the competition and marked the team’s return to Asia’s leading team after 4 years. The Chinese men’s basketball team’s main sponsor TCL Group also contributed to the success of the team.
In addition to providing long-term funding, technology, equipment and other forms of support, TCL also organized large online, offline and interactive events with the theme “Use Your Youth” for the team’s fans during the recently concluded Asian Championships. The events stimulated the enthusiasm of fans nationwide and boosted the morale of each team member. TCL launched a series of themed events on the Weibo micro-blogging platform and other popular Chinese internet platforms in addition to organizing an 8-day Fan night spectator event where fans congregated to cheer for the team. By bringing together the fans, TCL provided a powerful impetus to the team. Driven by TCL’s support and the enthusiastic support of the fans, the live telecast of the final of the Asian Basketball Championship garnered the highest audience numbers of the year for the TV network that simulcast the event, China’s nationwide sports channel CCTV-5.
As a global “smart” products manufacturer and Internet application services provider, TCL sought to transform the company image with the goal of creating a brand that is “young, stylish, and international”. TCL’s corporate philosophy themed “The Creative Life” and the passion that drives everything that TCL does have proven themselves an excellent fit with basketball, as the pursuit of excellent in interactive technologies and in sports depend on a combination of creativity and enthusiasm. After becoming a sponsor of China men’s basketball team in 2009 and upgrading the role to that of main sponsor in 2011, TCL stood side by side with the team all the way to winning the Asian Games men’s basketball championship in 2010, the Asian Championship in 2011, and the FIBA Stankovic Continental Champions’ Cup in 2012. Even as China basketball team went through difficult times when key players retired or were knocked out of commission for a period due to an injury, TCL remained determined in providing strong support to the team and its members and helped them lay a solid foundation for their eventual return to the Asian Championship’s top spot.
Judging from the current age mix of the core members of the team, the 2019 men’s basketball World Cup and the 2020 Tokyo Olympics will test the mettle of a team that has reached its maturity. Yi Jianlian, the Chinese basketball player who won the MVP award in this year’s Asian championship, said, “We hope to reveal ourselves on the world stage.” This kind of determination is and will continue to be strongly supported by TCL Group. TCL has proved itself time and again to be the international pioneer from China, and, by harnessing the youthful spirit that defines China men’s basketball team, fully expect to create a bright future for the team.
Contact Person: Marta Chen
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