BEIJING, June 23, 2014 / PRNewswire — Miaozhen Systems, the leading technology company in big data intelligence, successfully convened its product Launch in the Asia Pacific region (APAC), which was participated by global agencies and advertisers across Singapore, Indonesia, Thailand, Taiwan, Vietnam, Malaysia, Australia, Hong Kong, Japan, the Philippines, and India. The event marks the official launch of eGRP methodology, as well as Miaozhen’s Admonitor + Mixreach package in APAC. Miaozhen service has gained a 90% market share of the region. The top brand advertiser, P&G, Unilever, L’Oreal, Yum, and GSK have been in the lead to be Miaozhen’s customers in the whole APAC.
With more budgets moving to digital, the advertising industry is experiencing rapid digitalized changes each day,” said Mr. Ravi Shankar, Vice President of Global Business Development, Miaozhen Systems, “China’s media digitalization and professional measurement enjoy apparent advantages thanks to its Asia-Pacific counterparts. As early as 2009, Miaozhen Systems has devoted to enhancing the ability of getting better ROI for Chinese top brand advertisers. Till 2014, Miaozhen has conducted budget optimization amounted to 30 billion for its customers through the product combination AdMonitor + MixReach. In the future, we will continue our efforts to utilize big data in providing integrated platform for measurement and optimization of digital ads, thus being able to offer more substantial support to brand advertisers.”
With more than 20% of their advertising budget invested in digital, Chinese advertisers stand in the front line of media digitalization, while in most Southeast Asian countries, digital ads accounts for only 10% of the budget or even less. Technology plays an important role in the advertising industry, and China is leading the world in advertising technology.