– Leading Chinese marketers to speak at the 43rd IAA World Congress
NEW YORK, April 8, 2014 / PRNewswire – The International Advertising Association (IAA) hosts its 43rd IAA World Congress from May 8-10th 2014 at the China National Convention Centre in Beijing.
Sir Martin Sorrell, CEO, WPP Plc leads a global speaker line-up of international and Chinese companies and brands.
Faris Abouhamad, IAA Chairman and World President stated “With the theme of Innovation and Evolution, delegates from forty countries will hear how brands, agencies, media, futurists and economists are tackling the challenges facing today’s ad industry”. Topics will include: how brands are rethinking media to stay ahead, the emergence of automated media buying, the future outlook for media, the evolution of brands in China, next steps for native content, the evolution of the client/agency model, the prospects for self-regulation, innovation insights from China’s internet giants, the dos and don’ts of the world’s largest consumer markets, what mobile looks like in China and the millennials view on everything!
The speaker line-up includes: Ian Alwill, Australian Standards Bureau; Tim Andree, Dentsu Aegis Network; Bharat Avalani, Unilever; Scott Beaumont, Google; Bhaskar Bhat, Titan Company; Dr Jeffrey Cole, Centre for the Digital Future, USC Annenberg School; Jean-Marie Dru, TBWA; Serge Dumont, Omnicom; Zhang Gouhua, SAIC; He Haiming, CCTV; Jeff Han, Tencent; Andy Hart, Microsoft; Ben Hughes, Financial Times; Lei Jun, Xiaomi Tech; Zeng Liang, Baidu; Carla Michelotti, Leo Burnett; Angela Mills Wade, EPC; Zhong Ming, Hakuhodo Institute for Life and Living; Tomaz Mok, McCann Guanming China; Rob Norman, WPP; Greg Paull, R3; Doug Pearce, OMG China; Matt Seiler, IPG Mediabrands; Li Shufu, Geely Automobile Holdings; Atifa Silk, Campaign Asia-Pacific; T.B. Song, Ogilvy & Mather Greater China; Rose Tsou, Yahoo!; Andrew Ward, Etihad Airways; Xiong Xiaoge, IDG; Li Ya, Phoenix New Media and Chen Yan, Focus Media.
Over 1,000+ delegates from forty countries are expected at this must-attend global conference. The event is presented by the International Advertising Association and the China Advertising Association, and co-hosted with the State Administration of Industry and Commerce and the Municipal Government of the City of Beijing. Delegates will also enjoy a fascinating evening program with venues that include Great Hall of the People and the Forbidden City.