UNISAME, TradeKey plan to increase buyers

KARACHI: Union of Small and Medium Enterprises (UNISAME) and TradeKey officials held a meeting to plan to increase buyers and buying inquiries from SME entrepreneurs own website through a buyer acquisition tool called TradeMate Live.

President UNISAME Zulfikar Thaver said the live chat widget would help SMEs in generating inquiries resulting in buyer acquisition cycle. After acquiring this tool they can direct buyers from the countries they wish to target resulting in interactive dealing via TradeMate Live.

He emphasized the need for SMEs to adopt technology to progress and said that technology is the key to growth and it is the endeavour of the union to promote technology in the sector. Mustafa Masood business development executive looking after global expansion said according to a research that they have conducted, approximately 99.5% of visitors leave the sellers website while only 0.5% become potential customers. TradeKey has a solution through which the entrepreneur can engage 5 times more potential customers from his/her website.

He said they provide a 24 Hours Human Assistance on the entrepreneur’s Website by giving website analysis report and search engine marketing and other facilities like conferencing, online priority management, automatic chat, blinking notifications, missed messages, unlimited chat, offline enquiry generation, traffic monitoring, chat history and country location and detection of visitor. He said the TradeMate Live benefits businesses to reduce email backlog and customer response time while creating and sustaining long-term customer relationships.

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