SÃO PAULO, Sept. 5, 2016 /PRNewswire/ — Aberje – Associação Brasileira de Comunicação Empresarial (‘Brazilian Association of Business Communication’) released the fourth edition of BRpr in August. The newsletter is an initiative of the Association to showcase good practices developed in the field of Communication in Brazil, in a dialogue with the international community.
Edition #4 features two articles. The first, under the byline of Ricardo Sennes, managing partner of Prospectiva, analyzes Brazil’s upcoming presidential elections, taking into account the political variables that the current interim president, Michel Temer, will have to deal with up until 2018. Patrícia Reis, a professor at ESPM, speaks about the Rio brand, particularly in relation to the 2016 Rio Olympics.
One item discusses the Lidercom gathering in São Paulo, with the presence of Richard Edelman, Global CEO of the Edelman agency, who compared the situation of Brazil today with that of the United States in the crisis of 2008, calling upon communicators to take a leading role in the ethical and economic transformation of Brazil.
About Aberje – Aberje – Associação Brasileira de Comunicação Empresarial (‘Brazilian Association of Business Communication’) is the principal national center for the production and dissemination of knowledge and Communication and Relations practices. Founded on October 8, 1967, Aberje is a non-profit professional and scientific organization whose main purpose is to strengthen Communication in companies and institutions, and enhance the role of the communicator. Its pillars of action are Advocacy, Content, Education and Career.
The organization has more than 500 members (companies and professionals) engaged in Business and Organizational Communication activities, or otherwise contributing directly or indirectly to this end. The activities of Aberje go beyond the territorial borders of Brazil with exchange projects and relations with countries such as the United States, Canada, the United Kingdom, France, Spain, Portugal, Germany, Italy, India, Mexico, Argentina, Chile, Colombia and Peru, positioning itself as the Think Tank of Brazilian Business Communication.
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