LAGOS, Nigeria, July 22, 2016/PRNewswire/ — AdVoice is on the eve of launching Nigeria’s most effective audio advertising channel. AdVoice provides brands innovative ways to target audiences in real-time by leveraging untapped mobile channels in a similar fashion to digital advertising. At the same time, it offers Mobile Network Operators (MNO’s) inclusion into a $100bn mobile ad industry.
Revenues from the rapidly growing Mobile Advertising industry seem exclusively reserved for OTT Publishers, leaving Mobile Network Operators (MNOs) the role of that of a Carrier only. AdVoice offers MNOs inclusion into a $100bn mobile ad industry by becoming a member of the world’s first and largest MNO Ad Network. AdVoice’s Demand Side Platform (DSP) is positioned as a complementary and alternative offering to OTT advertising. In doing so, MNOs could be monetizing data, assets, channels and inventories that are truly theirs.
One such channel is the unutilized ring back tone. By serving Audio Ads to calling parties, MNOs tap into a global market that generates a potential 12 billion ad impressions daily. This is three times the number of internet searches.
By replacing the ring back tone with highly targeted advertising messages, AdVoice unlocks 10-15 seconds of consumers’ undivided attention from a pool of over 140 million active mobile phone users in Nigeria. Subscribers will be rewarded for exposing callers to relevant ads and offers.
“Serving ads over the ring back tone has a wider reach than any other medium,” says Dennis Oudejans, CEO of AdVoice, adding that “the advertiser benefits include measurability, zero wastage, advanced targeting, captive audiences and lead generating capabilities as callers can express product interest by pressing a key.”
“We strongly believe in this first step of our roadmap that eventually includes the monetization of all mobile operator channels as a means of generating new revenues, rewarding subscribers and offering highly targeted new digital advertising solutions to brands,” says Opeoluwa Filani, Country Manager of AdVoice Nigeria, adding that “ad sales have started and the launch in Nigeria is set for September 8th 2016.”
AdVoice offers end-to-end mobile advertising services and undertakes advertising sales, invoicing and payment collection. It has developed strong relationships with MNO’s and media agencies globally. AdVoice is marketed by ChannelVAS, a leading Mobile Value Added Services company and the world’s largest provider of Airtime Credit Services. ChannelVAS is a member of the Channel IT Group.