Islamabad: According to a research study released by Intermedia USA for which Gallup Pakistan conducted fieldwork, 96% Pakistani households using mobile money services say their main financial activity is making non-remittance payments.
A nationally representative sample of households not using mobile money, from across the four provinces was asked, “Please tell us, out of the following what financial activities do you engage in?” Responding to this, 9% said they send remittances, 8% said they received remittances whereas 94% said they sent non-remittance payments. Only 10% of the respondents said they engaged in receiving non-remittance payments and 39% said they saved money.
When the same question was asked to the mobile money using population, 21% said they sent remittances, 13% said they received remittances and 96% said they sent non-remittance payments. 10% of the respondents mentioned they received non-remittance payments and 46% said they saved money.
The study was conducted by Intermedia USA and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 4,940 households in rural and urban areas of all four provinces of the country, during May to September 2012. Error margin is estimated to be approximately ±2-3 per cent at 95% confidence level. The data has been accessed by Gallup Pakistan from the website http://www.intermedia.org/.