KARACHI: Major League Soccer (MLS) and Soccer United Marketing, MLS’ commercial arm, announced a multi-year partnership deal with Etihad Airways, the national airline of the United Arab Emirates.
Etihad Airways becomes the official airline partner of MLS in the United States. It is the Abu Dhabi-based airline’s first multi-year sports sponsorship in the US market. Major League Soccer represents the sport’s highest level in the United States and Canada.
Etihad and MLS will work together on a number of activities and initiatives including community programs, as well as hosting competitions and promotions for flights and holidays with MLS fans.
James Hogan, President and Chief Executive Officer of Etihad Airways, said: “Etihad Airways has a growing portfolio of sports properties that cover the globe and we’re delighted to now add Major League Soccer, a leading international sports brand, to this group.”
“The MLS partnership will enable Etihad Airways to continue to build its brand in the United States, a key market for us, and offers an ideal platform to interact with the millions of sports fans and communities across the country and showcase the airline and services.” He added
Don Garber, Commissioner of Major League Soccer, said: “We are excited to welcome Etihad Airways as the official airline partner of Major League Soccer in the United States and are proud to be the first major sports association in the U.S. for such a prestigious global company. On behalf of our clubs, our players and our millions of fans, we welcome Etihad Airways to the MLS family and look forward to working with them to help grow their business in this region.”
Etihad Airways currently operates daily flights between its hub at Abu Dhabi Airport and Chicago, New York and Washington, D.C. In June 2014 it will launch daily flights to Los Angeles and in December it will start a three flights-a-week service to Dallas-Fort Worth.