Program launched to empower women to achieve dreams

KARACHI: Always is back with its ‘Karo Yaqeen’ program which aims to serve as an inspiration for young Pakistani women to believe in themselves and pursue their dreams and ambitions.

Echoing this sentiment Always launched a ‘Star Hunt’ which has provided an aspiring, talented Pakistani female designer the lifetime opportunity to realize her dream of working for a leading Fashion House.

Always has joined hands with leading fashion house Bonanza to provide her the opportunity to work for them and also launch her exclusive designer collection. Taking inspiration from this Always is launching its highly popular mini-series titled ‘Karo Yaqeen’. The mini-series will hit the airwaves in February on all popular entertainment channels in Pakistan featuring the charismatic, very accomplished and versatile Film/TV actress, Aamina Sheikh.

“I am glad to be part of this campaign. In a country where many women struggle every day to achieve success, Always Karo Yaqeen gives them the hope that anything is possible if they are confident and determined enough,” said the internationally acclaimed actress and contemporary icon of Pakistan’s silver screen, Aamina Sheikh. “Being a Pakistani woman, I feel it’s imperative to empower other women so they can overcome the challenges of life with confidence,” she added.

Sharing her thoughts, Always Brand Manager, Maheen Hasan said, “Aamina Sheikh is the epitome of inner strength and beauty and, thus, encapsulates the Always Karo Yaqeen spirit perfectly. We are confident that she will be able to reach out to young girls across the country and give them the conviction to follow their dreams.”

The young designer was selected via the Always Star Hunt that was launched on Facebook for aspiring female fashion designers. The contest ran from December 28, 2013 to January 11, 2014. Girls from across Pakistan participated in the contest after which the winner was selected.

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