TDAP organizes workshop on how to access Japanese Market

LAHORE: Trade Development Authority of Pakistan (TDAP) Lahore in collaboration with JICA organized a workshop on how to access Japanese market at a local hotel here Wednesday which was participated by the entrepreneurs from textile industry along with representatives of various trade bodies.

In his welcome address, Director General TDAP Mr. Sher Afgan Khan said that TDAP in its capacity of trade promotional organization of Pakistan is putting all efforts to develop the export potential of new as well as traditional Pakistani products to increase their market share in foreign markets. He said Pakistan is exporting about $ 90 million worth of textile products to Japan but mostly raw material such as cotton yarn. He hoped that the participants would be able to acquire valuable information through expertise of the notable speakers and as a result, our exporters would eventually be able to enhance their export size to the Japanese trade markets.

Addressing the workshop Senior Researcher of JTIA (The Japan Textile Import Association) Mr. Yoshiaki Kamiyama highlighted Japanese market potential and dilated Pakistani textile industry about options for their penetration in the Japanese markets. He informed the participants about the Japanese markets trends and detailed Japanese distribution channels. He urged the Pakistani companies to carefully select Japanese trade partners. He also emphasized upon having close contacts between the business communities of both the countries. “Pakistani textile sector can penetrate Japanese market and could capture huge business consignments if they meet the quality, design and other pre requisites of Japanese markets” he asserted.

Expert JICA Mr. Hideaki Shimizu while addressing the workshop said that Pakistani textile exporters can benefit by increasing their value added exports to Japan and asserted that Pakistani business community also needs to enhance their knowledge about Japanese markets.

Chairman International Trade Committee APTMA Mr. Aamir Fayyaz while addressing the workshop said that our vision is to double our textile exports in the next five years. He appreciated TDAP for arranging such activities for the capacity building of the business community. Later, question answer session was held.

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